BEYONCE

"When I started the record," says Beyonce about her new double album I AM… SASHA FIERCE, "I knew that, artistically, I have to grow. Even though I've been very successful and very fortunate, I want to still be challenged and still be nervous and still be anxious about all the things that make my career exciting." "SASHA FIERCE is my alter ego," says Beyonce, "and now she has a last name. I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am".